About Us

Company Profile

Apocalypso Filmworks Pvt. Ltd. is one of the leading Ad film Production House in Mumbai. It is headed by Mr. Pradeep Sarkar (Director) and Mrs. Panchali Sarkar (Executive Producer).

The company was incorporated in Delhi in Nov 1997 and in the year 2001 moved its operations to Mumbai. The company has produced over 1500 television commercials and 15 music videos.

In the very first year the company won acclaim for its Commercials on Tata Yellow Pages and Onida KY Thunder. Both the Ads won Abby Awards. The campaigns on Aaj Tak and ICICI Prudential won the RAPA Awards. In addition, Apocalypso bagged the silver for campaign of the year at the Abbys with its Aaj Tak campaign. In subsequent years, Apocalypso made numerous Ad Films for different agencies and today its one among the first 5 big Ad film Makers in India.

The creative brains across agencies trusted us with their break-through ideas, which gave birth to not just popular but hugely successful campaigns - e.g. "Pappu pass ho gaya!" for Cadbury's. We were instrumental in bringing the 'Tedha hai par mera hai' idea for Kurkure to life. 'Epang Opang Jhapang!' ad for Horlicks became every kids' catch phrase. And who can forget, Aamir Khan's memorable roles as a 'Japaani Tourist' and 'Bengali Bhadralok' in the Coca Cola ads.

We have also lent a hand in the evolution of Maggi Noodles as a brand through its various avatars. Apocalypso Filmworks also introduced to India ITC's Yippee Noodles which took the market by storm. Some of the most memorable recent commercials made by us include Delishus Biscuits, Good Day biscuits, Vivel and Fiama soaps and gels, Ghadi detergent and Venus luxury soaps, Colgate toothpaste, Bank of India and various other beauty brands.

We have also worked with various film and sports celebrities like

  • Amitabh Bachchan
  • Shahrukh Khan
  • Aamir Khan
  • Saif Ali Khan
  • Rani Mukherjee
  • Priyanka Chopra
  • Priety Zinta
  • Kareena Kapoor
  • Juhi Chawla
  • Vidya Balan
  • Sachin Tendulkar
  • M. S. Dhoni
  • Saurav Ganguly

to name a few.

In the insurance sector, we have done many successful campaigns - "K.I.L.B." campaign for Aegon Religare Insurance with Irrfan Khan, HDFC Standard Life Insurance (Children's Plan) and ICICI Prudential Life Insurance. We have played a major role in nation building through the various successful public service campaigns such as PFRDA, Bharat Nirman, Child Adoption, Pahal Yojana for BPCL and Polycab cables, TATA steel etc.

We introduced the concept of story telling in his music videos and produced some memorable ones like 'Mayeri', 'Dhoom Pichak Dhoom' and 'Mehfooz' for Euphoria. 'Aab ke Sawaan' and 'Seekhon na' for Shubha Mudgal. The company has progressed gradually from a little turnover of 1 crore to more than 40 crores in recent times.

Other Directors are also on our panel such as Ishwar Singh and Mangesh Hadawle and Tathagata Singha who have been making successful ads for the company , working on projects like Massey Tractors, Fryums, Servo Oil ,Nycil, Yippee Pasta and Anaemia to name a few.

Besides ad films, the director made his debut in Feature films with 'Parineeta' released in 2005, His first feature film "Parineeta" gave him national award of best director. It was highly acclaimed as an emotional, visual and musical extravaganza.

His second feature film "Laaga Chuneri Mein Daag" also earned him world wide acclaim. His third feature film Lafengey Parindey" was a hit at the box office. Pradeep's latest film Mardaani starring Rani Mukerji was a box office success and won him critical acclaim. These films were produced by us under the banner of YASHRAJ FILMS.

Despite the success he has had with the different genres of film making,
Dada's first passion continues to be ad films.
He strives to conquer new grounds with every film he makes.